O exótico e a moda brasileira [Brazilian fashion and the ‘exotic’]

by Maria Claudia Bonadio

ENGLISH. The construction of an exoticism associated with diverse elements of Brazilian cultural identities is a subject that has been widely investigated in several studies. Although much of what one sees and does in Brazilian fashion is characterized by images of exoticism, there has been little reflection on how it has become exotic. And yet, is this something that is just exotic to ‘others’ or also to Brazilians? Do Brazilians also understand themselves as such? In this article, I seek possible answers to these questions by outlining a brief history of the way the visual identity of Brazilian fashion has been created, by examining the role of the textile industry and cultural institutions (in particular the São Paulo Museum of Art) in the preparation of this visual understanding. FULL ARTICLEhttp://www.ingentaconnect.com/content/intellect/infs/2014/00000001/00000001/art00004.

PORTUGUESE. A construção do exotismo associado a diversos elementos de identidades culturais brasileiras é um assunto que tem sido amplamente investigado em diversos estudos. Apesar de sabermos que muito do que se vê e faz na nossa moda é caracterizado por imagens do exotismo, ainda são escassas as reflexões sobre como nossa moda se tornou exótica. E ainda, nossa moda é exótica apenas para os ‘outros’, ou ‘nós’ também nos entendemos com tal? Neste artigo, busco respostas possíveis para essas perguntas traçando um breve histórico que reflete sobre a constituição da identidade visual da moda brasileira e observando o papel da indústria têxtil e instituições culturais (em particular, o Museu de Arte de São Paulo), na elaboração dessa identidade. ARTIGO COMPLETOBonadio.

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